Teqtivity
How a tech startup made noise in a jargon-filled industry — and positioned itself as a true disruptor in a $3.1B market.
The context
Every company has valuable tech assets—from laptops to software licenses—but keeping track of them all? That's where things get messy. Teqtivity stepped in with a bold solution that turned a headache-inducing process into something as simple as checking your phone.
What they had: An innovative SaaS product, a visionary founder, and a solution that actually worked.
What they didn’t have:
✢ Media presence or brand recognition
✢ Thought leadership positioning
✢ A way to make IT asset management interesting to the press
That’s where we came in.
The problem
Teqtivity had a strong product, but their industry—IT asset management—wasn't exactly capturing media attention. They needed to break through in a crowded tech space and position their founder as a thought leader, not just another SaaS startup.
They needed:
Expert positioning that made technical topics compelling
Strategic media placements in industry publications
Press coverage that translated tech-speak into business impact
Thought leadership content that established credibility
Our solution
We helped Teqtivity share their story in a way that made people sit up and listen. Instead of getting lost in technical jargon, we focused on the real-world impact: how their innovative approach helps businesses work smarter, save money, and stay secure.
What we delivered:✴ Expert positioning and thought leadership strategy
✴ Strategic media relations with tech and business publications
✴ Press release development for major milestones
✴ Story angles that made IT asset management newsworthy
✴ Ongoing media outreach and relationship building
The numbers that made us scream
Here’s what we achieved with Teqtivity.
1M
readers reached through strategic media
30+
tech media placements
3x
annual revenue increase