Roots Indian Bistro
How an Indian fusion restaurant went from walk-ins to reservations required — and became one of LA's most talked-about dining destinations
The context
In a city saturated with traditional Indian dining spots, Roots dared to be different with its bold murals, innovative menu, and fresh perspective on Indian dining culture.
What they had: An incredible product, a visionary owner, and a story worth telling.
What they didn’t have?
✢ Consistent social media presence
✢ Media relationships or press strategy
✢ A plan to stand out in LA's competitive dining scene
That’s where we came in.
The problem
Like most new restaurants, Roots was relying on word-of-mouth and hoping people would find them. They needed to cut through the noise in one of the most saturated restaurant markets in the country.
They needed:
✢ Strategic positioning as a cultural pioneer, not just another Indian restaurant
✢ Press placements that positioned them as must-visit
✢ Social content that captured their vibe and drove foot traffic
✢ Influencer partnerships that felt authentic, not transactional
Our solution
We built an integrated brand strategy combining press relations, social media management, and influencer partnerships—all working together to position Roots as a cultural destination.
What we delivered:✴ Full social media management (daily posting, content creation, community engagement)
✴ Strategic media outreach to local and national food publications
✴ Influencer partnership program with authentic food creators
✴ Partnership activations and collaborative programming
✴ Content strategy highlighting cultural storytelling and chef narrative
The numbers that made us scream
Here’s what we achieved with Roots.
557
% increase in follower growth
45
organic influencer collabs
15+
press placements
And most importantly:
They went from accepting walk-ins to requiring reservations, with lines out the door on weekends.
In their words: