Little Ripper
How a neighborhood wine bar became a go-to destination through strategic partnerships and buzz-worthy programming
The context
Little Ripper had everything a great wine bar needs: natural wines, seasonal bites, and a charming patio perfect for LA evenings. But in a city saturated with wine bars, they needed to stand out and get people through the door.
What they had: A beautiful space, curated wine selection, and neighborhood charm.
What they didn’t have:
✢ Brand recognition beyond their immediate neighborhood
✢ Press coverage in major LA food publications
✢ Influencer relationships that drove foot traffic
That’s where we came in.
The problem
Like many neighborhood spots, Little Ripper was relying on word-of-mouth and hoping locals would discover them. They needed strategic visibility that would position them as a destination, not just a neighborhood corner bar.
They needed:
Press placements in publications where LA foodies actually look for recommendations
Creative programming that generated organic buzz
Influencer partnerships that felt authentic and drove diners
Collaborative events that expanded their reach beyond Glassell Park
Our solution
We built an integrated strategy combining press relations, influencer partnerships, and experiential activations—creating moments worth talking about while securing the media placements that made Little Ripper unmissable.
What we delivered:✴ Strategic media outreach to LA food and lifestyle publications
✴ Summer Solstice Soirée influencer event with Best Coast Beverages
✴ Sold-out collaboration dinner with Bloodlust Wine Bar (Baja MX)
✴ Branded gift experiences and seasonal programming strategy
✴ Curated influencer partnerships with LA food and lifestyle creators
The numbers that made us scream
Here’s what we achieved with Little Ripper.
5+
major press placements within the first 6 weeks
15+
influencer partnerships in 6 months
3x
increase in brand recognition
And most importantly:
Little Ripper quickly became a third-space for locals to build community in.