Kavahana
How strategic media placements put a kava wellness brand on LA's radar—from zero press to top-tier features
The context
Kavahana was introducing kava culture to Los Angeles—a wellness concept familiar in the Pacific Islands but relatively unknown to mainstream LA audiences. They had a compelling story about plant-based relaxation and community gathering, but no media presence to educate potential customers.
What they had: A unique product, cultural authenticity, and a welcoming space.
What they didn’t have:
✢ Public awareness of what kava actually is
✢ Credibility in LA's crowded wellness scene
✢ Gift guide placements during key sales periods
That’s where we came in.
The problem
Kavahana wasn't just selling a beverage—they were introducing an entirely new wellness ritual to LA. They needed media placements that would educate audiences, build credibility, and position kava as a legitimate alternative in the city's wellness landscape.
They needed:
Press coverage that explained kava to curious but uninformed audiences
Broadcast features reaching mainstream LA consumers
Gift guide placements during holiday shopping seasons
Local publication features that drove neighborhood discovery
Our solution
We focused on strategic media relations, securing placements that ranged from intimate podcast conversations to broadcast TV segments—each one introducing kava culture to new audiences and building Kavahana's credibility as LA's kava destination.
What we delivered:✴ Targeted media outreach to wellness, lifestyle, and local LA publications
✴ Broadcast interview coordination and prep
✴ Gift guide placement strategy for seasonal sales
✴ Story angle development that made kava accessible and compelling
✴ Ongoing relationship building with LA media
The numbers that made us scream
Here’s what we achieved with Kavahana.
$50k
in earned media value
300k
estimated audience reach
10+
top tier broadcast features